I was an intern on the Protoware team, where I worked on developing the corporate identity for the Travelaya budget travel search platform. Throughout my internship, I had an incredible experience working on a brand book. My main responsibility was to craft a memorable visual identity for the project that would effectively convey the essence of the platform. I conducted research on competitors, curated a mood board, collaborated with the art director to create a logo, chose corporate colors and fonts, designed business cards and email signatures, and developed social media graphics.
The smarter way to book travel
Time Frame: Aug. 2021 (4 Weeks)
Role: Graphic Designer
Team: Independent Work
Role: Graphic Designer
Team: Independent Work
General keywords
New impressions / The brightest feelings
Travel and vacation / Tropic paradise
New impressions / The brightest feelings
Travel and vacation / Tropic paradise
Task
Make a modern brand logo to present service
providing the opportunity to travel more. "Travelaya".
Make a modern brand logo to present service
providing the opportunity to travel more. "Travelaya".
Additional info
“Travelaya” brand name should look like one indivisible word, one typeface, preferably bold. Eric asked
us to make the same impression as the "Travelocity" brand logo.
We suppose "Travelocity" logo design is outdated.
We should not try to be like what was done back in 1996.
Nowadays modern design trends are the simplicity of shapes, geometrical, no extra details, gradients and "overflows". As a result, the logo will be convenient to use in all corporate style, it will be relevant for quite a long time.
And in our task, it's really important to make a logo design that will fit hormonally into the website design.
“Travelaya” brand name should look like one indivisible word, one typeface, preferably bold. Eric asked
us to make the same impression as the "Travelocity" brand logo.
We suppose "Travelocity" logo design is outdated.
We should not try to be like what was done back in 1996.
Nowadays modern design trends are the simplicity of shapes, geometrical, no extra details, gradients and "overflows". As a result, the logo will be convenient to use in all corporate style, it will be relevant for quite a long time.
And in our task, it's really important to make a logo design that will fit hormonally into the website design.
Logotype
Minimum size
Vertical version
Clearspace
Horizontal version
Use on backgrounds versions
Don’t use on too motley pattern backgrounds
You can use the logo on a pattern backgrounds if the logo is located on one or two solid colors
Don’t use the name without the icon
Logo construction
The Travelaya logo consists of three primary colors: two orange colors and black or white.
For light solid backgrounds you should use a version of the logo with black color.
For dark solid backgrounds you should use a version of the logo with white color.
Blue is an additional color.
For light solid backgrounds you should use a version of the logo with black color.
For dark solid backgrounds you should use a version of the logo with white color.
Blue is an additional color.
Colors
C0 M36 Y93K3
R247 G157 B17
#F79D11
R247 G157 B17
#F79D11
C0 M0 Y0 K100
R0 G0 B0
#000000
R0 G0 B0
#000000
C0 M0 Y0 K0
R255 G255 B255
#FFFFFF
R255 G255 B255
#FFFFFF
C0 M57 Y100 K0
R255 G110 B0
#FF6E00
R255 G110 B0
#FF6E00
C63 M0 Y14 K0
R67 G201 B226
#43C9E2
R67 G201 B226
#43C9E2
Typography
Cards
There are three options of business cards.
All versions should be printed on white high quality paper.
General keywords
New impressions / The brightest feelings
Travel and vacation / Tropic paradise
New impressions / The brightest feelings
Travel and vacation / Tropic paradise
Task
Make a modern brand logo to present service providing the opportunity to travel more. "Travelaya".
Make a modern brand logo to present service providing the opportunity to travel more. "Travelaya".
Additional info
“Travelaya” brand name should look like one indivisible word, one typeface, preferably bold. Eric asked
us to make the same impression as the "Travelocity" brand logo.
We suppose "Travelocity" logo design is outdated.
We should not try to be like what was done back in 1996.
Nowadays modern design trends are the simplicity of shapes, geometrical, no extra details, gradients and "overflows". As a result, the logo will be convenient to use in all corporate style, it will be relevant for quite a long time.
And in our task, it's really important to make a logo design that will fit hormonally into the website design.
“Travelaya” brand name should look like one indivisible word, one typeface, preferably bold. Eric asked
us to make the same impression as the "Travelocity" brand logo.
We suppose "Travelocity" logo design is outdated.
We should not try to be like what was done back in 1996.
Nowadays modern design trends are the simplicity of shapes, geometrical, no extra details, gradients and "overflows". As a result, the logo will be convenient to use in all corporate style, it will be relevant for quite a long time.
And in our task, it's really important to make a logo design that will fit hormonally into the website design.
Logotype
Minimum size
Vertical version
Clearspace
Horizontal version
Use on backgrounds versions
Don’t use on too motley pattern backgrounds
You can use the logo on a pattern backgrounds if the logo is located on one or two solid colors
Don’t use the name without the icon
Logo construction
The Travelaya logo consists of three primary colors: two orange colors and black or white.
For light solid backgrounds you should use a version of the logo with black color.
For dark solid backgrounds you should use a version of the logo with white color.
Blue is an additional color.
For light solid backgrounds you should use a version of the logo with black color.
For dark solid backgrounds you should use a version of the logo with white color.
Blue is an additional color.
Colors
C0 M36 Y93K3
R247 G157 B17
#F79D11
R247 G157 B17
#F79D11
C0 M0 Y0 K100
R0 G0 B0
#000000
R0 G0 B0
#000000
C0 M0 Y0 K0
R255 G255 B255
#FFFFFF
R255 G255 B255
#FFFFFF
C0 M57 Y100 K0
R255 G110 B0
#FF6E00
R255 G110 B0
#FF6E00
C63 M0 Y14 K0
R67 G201 B226
#43C9E2
R67 G201 B226
#43C9E2
Typography
Cards
There are three options of business cards.
All versions should be printed on white high quality paper.
Letterhead
There are two options of letterheads.
The first version is for business correspondence. The second one is for use with color printers.
The first version is for business correspondence. The second one is for use with color printers.
This is the email signature option for business correspondence.
Signature
Corporate merchandise
Letterhead
There are two options of letterheads.
The first version is for business correspondence.
The second one is for use with color printers.
The first version is for business correspondence.
The second one is for use with color printers.
This is the email signature option for business correspondence.
Signature
Corporate
merchandise
merchandise
