The task was to design Etsy page for a young artist who creates custom portraits of animals. We wanted to display classic portraits in a modern design, to emphasize the relevance of the idea. I have created a logo, selected fonts, developed a color combination, designed a page design, as well as explanatory sheets for the gallery, flyers and business cards.
Custom hand
painted
painted
Role: Graphic Designer
Team: Independent Work
Time Frame: Sept. 2023
Team: Independent Work
Time Frame: Sept. 2023
Logo
Clear space
25 xp space recommended
Keep the area around the logo relatively clear. In circumstances where 50% clear space is not available or possible, use the second option of a 25% clear space. No other logos, types, or other graphic elements should infringe on its space.
Keep the area around the logo relatively clear. In circumstances where 50% clear space is not available or possible, use the second option of a 25% clear space. No other logos, types, or other graphic elements should infringe on its space.
Minimum space
Minimum size refers to the smallest logo.
For print: 1” minimum
For web: 100 pixel minimum
For print: 1” minimum
For web: 100 pixel minimum
Alternative logo
There are different colored version of the logo. Here are some examples of how the logo version should be used with the different backgrounds. The most important factor for the logo to stand out sufficiently from the background.
Colors
Our primary colors reflect personality and help to build a recognizable brand. These defined colors are used extensively in various graphical elements, such as backgrounds, lines, texts, symbols and graphs.
Typography
It’s important to maintain these types of pairings. This brings more clarity, consistency, and a strong hierarchy for all communications. ‘Gazpacho’ bold should be paired with a medium ‘Urbanist’ and a bold ‘Urbanist’ should be paired with a medium ‘Urbanist’.
Business cards
Flyer and Info slides
Early Dawn
#FFF6DF
#FFF6DF
Mauve
#E7C9FF
#E7C9FF
Snuff
#FFD4FB
#FFD4FB
Whisper
#EAEAEA
#EAEAEA
White
#FFFFFF
#FFFFFF
Black
#000000
#000000
Colors
Our primary colors reflect personality and help to build a recognizable brand. These defined colors are used extensively in various graphical elements, such as backgrounds, lines, texts, symbols and graphs.
Early Dawn
#FFF6DF
#FFF6DF
Snuff
#FFD4FB
#FFD4FB
Whisper
#EAEAEA
#EAEAEA
Mauve
#E7C9FF
#E7C9FF
White
#FFFFFF
#FFFFFF
Black
#000000
#000000
Logo
Clear space
25 xp space recommended
Keep the area around the logo relatively clear. In circumstances where 50% clear space is not available or possible, use the second option of a 25% clear space. No other logos, types, or other graphic elements should infringe on its space.
Keep the area around the logo relatively clear. In circumstances where 50% clear space is not available or possible, use the second option of a 25% clear space. No other logos, types, or other graphic elements should infringe on its space.
Minimum space
Minimum size refers to the smallest logo.
For print: 1” minimum
For web: 100 pixel minimum
For print: 1” minimum
For web: 100 pixel minimum
Alternative logo
There are different colored version of the logo. Here are some examples of how the logo version should be used with the different backgrounds. The most important factor for the logo to stand out sufficiently from the background.
Typography
It’s important to maintain these types of pairings. This brings more clarity, consistency, and a strong hierarchy for all communications. ‘Gazpacho’ bold should be paired with a medium ‘Urbanist’ and a bold ‘Urbanist’ should be paired with a medium ‘Urbanist’.
Flyer and Info slides
Business cards
